Brief: Finding a new use of a product or brand which until now we haven’t thought about it like this.

Background: Nowadays is commonly to experiment bad situations when someone is being alone outside her/his home (while she/he comes back from school, work, disco, etc), and so many times some of us to wonder what would we do if someone wants hurt us in these situations.

Idea: My proposal is about a new function available in APPLE WATCHES for protecting us from these trackers and communicating with police authorities while this happens.

Project presented for the festival «Future Lions in Cannes Festival 2019»
Author: Raquel Gormaz // Mentor: Jose Olivares Santamarina