MORSE
Brief: Finding a new use of a product or brand which until now we haven’t thought about it like this.
Background: Nowadays is commonly to experiment bad situations when someone is being alone outside her/his home (while she/he comes back from school, work, disco, etc), and so many times some of us to wonder what would we do if someone wants hurt us in these situations.
Idea: My proposal is about a new function available in APPLE WATCHES for protecting us from these trackers and communicating with police authorities while this happens.