INDIGO
Brief: BBVA wanted to create a iniciative which would solved a utility to young people (Z and Y Generation) and it would be able to connect the social and environmental values shared between both of them (BBVA and target).
Idea: we proposed to created the first ecofriendly date in streaming in social media (Instagram) to connect with them through entertainment.
Billboards
10.000
Simulation
Social Media
500.000
Simulation
Own Media
100
Simulation
Earned Media
1.000
Simulation