OJEADORES DE PASIÓN
Brief: the Betic basketball fans were abandoning their favorite team. This fact caused a reduction in the number of subscriber registrations in the Betic basketball club, all of that was consequence of the lowering the equipment to a lower category.
Idea: we thought in taking to the Seville streets to the Betic basket players to sign the most passionate people for day-to-day things.
The signings were in quality of:
► Effusive Expert
► Fitness Amateur
► Whistle Holder
► Star Clapper
► Stand Dancer
► Fourth Coach
Billboards
200
Simulation
Print media
3.000
Simulation
Social Media
100.000
Simulation