Brief: Finding a new use of a product or brand which until now we haven’t thought about it like this.

Background: So many people spend a lot of their leisure time consuming V.O.D. content.
And a great percentage of them use the languages control option to improve their expertise when they are alone at home.
The point is: how is it possible to help these users without forcing their families, friends, couples or pets to watch their favourite series or films in a different language?

Idea: My proposal is about a new gadget linked to Netflix account which permit user to go on her/his film or serie in different languages although her/him would be accompanied without disturb others with this.

Project presented for the festival «Future Lions in Cannes Festival 2019»
Author: Raquel Gormaz // Mentor: Jose Olivares Santamarina