Brief: Finding a new use of a product or brand which until now we haven’t thought about it like this.

Background: Summer is coming and there will be many people enjoying their holidays at the beach.
A lot of them will buy amazing floats with fun shapes for having fun at the sea.
People relax so much with them that they lose track of time and as a result they get deeper into the sea little by little.

Idea: My proposal is about a new mobile app connected to an Samsung float to track the distance between user and the shore of the beach.

Project presented for the festival «Future Lions in Cannes Festival 2019»
Author: Raquel Gormaz // Mentor: Jose Olivares Santamarina




Netflix Certificate